Custom events

Count what matters to you, such as signups, downloads or plan choices, with a single line.

Try it

Send a custom event

Try Sign Up (rejected name) or a property called email (rejected as sensitive).

Recorded fields (documented)

Interact with the demo above.

The name: lowercase letters, digits, underscores; starts with a letter; 2 to 64 characters.
Properties are optional: up to 25 with text, number, boolean or null values. Sensitive-looking names (email, password, token, …) are rejected.
The page is added automatically, as a page key (/orders/:id).
Text and boolean values are grouped (redacted, cut to 64 characters, up to 10 properties per event). Numbers are collected but not grouped.
Report: console Analytics → Events, or get_custom_events in your assistant.

{
  "event": "signup",
  "page": "/pricing",
  "properties": { "plan": "pro", "annual": true }
}