Goals
Goals
Define what counts as a conversion. Goals add no tracking: they are counted from page views, clicks and events you already send.
Try it
Three kinds of goal
| Goal | Kind | Target | Trigger | Demo count |
|---|---|---|---|---|
| Reached thank-you page | Page view | /thanks.html | Go to /thanks.html | 0 |
| Clicked trial | Click | Start free trial | 0 | |
| Signed up | Event | signup | 0 |
The demo counts are local to this page view. Real counts are aggregated by your backend and read in the console’s Goals page.
How it works
- Page view goals match a page key exactly, after grouping. Click goals match an action name on any page. Event goals match a custom event name.
- Up to 20 goals per website. Reports show conversions, visitors, rate and trend. Aggregate counts only.
- Adding and deleting needs a website-owner or admin key; analyst keys read only.
Payload
Goal definition (admin API){ "name": "Signed up", "kind": "event", "target": "signup" }