Campaigns

Campaigns

See which tagged links bring visitors, without cookies or visitor IDs.

Try it

Interact with the demo above.

Payload

Only the landing page view carries the labels. Labels are lowercased and cleaned in the browser, then again by the backend.

https://example.com/pricing?utm_source=newsletter&utm_medium=email&utm_campaign=spring-sale

{
  "page": "/pricing",
  "campaign": { "source": "newsletter", "medium": "email", "campaign": "spring-sale" }
}

How it works

• Three labels only: utm_source, utm_medium, utm_campaign. utm_term, utm_content, gclid and fbclid are dropped.
• Cleaning: lowercased, emails become [email], long digit runs [number], token-like words [token], only letters, digits, spaces and _ - . + : / kept, cut to 64 characters.
• Attribution is by landing page only. No cross-visit attribution, because no visitor identifiers are kept.
• Referrers are reported separately; the two are not merged.